Pre-Built Segments for Targeted Email Campaigns 📣

We’re excited to announce a new feature that will revolutionize how you target your contacts in email marketing campaigns—Pre-Built Segments!

🚀 What’s New?

You can now choose from several pre-built contact segments directly from the send or schedule screen. These segments include:

• Contacts engaged within the last 7, 30, or 60 days.

• Contacts who interacted with your last 5 email campaigns.

• Contacts who did not interact with your last 5 email campaigns.

Engaged is defined as contacts who opened or clicked on an email sent through workflows, bulk actions, or email marketing campaigns.

😎 Why This Feature Matters:

• Targeted Messaging:

  Send more relevant content to highly engaged contacts.

• Customer Retention

  : Create separate campaigns to re-engage at-risk customers.

• Cost Efficiency:

  Avoid wasting resources by not sending emails to disengaged users.

👷How to Use:

• Navigate to Email Marketing → Campaigns.

• Create a campaign and proceed to the send or schedule screen.

• In the recipient list, choose “Pre-Built Segments”.

• From the drop-down, select your desired segment.

• Send or schedule your email.

💡Note:

Segmentation is done at the time of scheduling, not execution. In next phase, we will support dynamic update of the segments at execution time.