Facebook Ads are a great way to promote your business, but you need to make sure that they’re set up correctly. If you don’t have the right settings in place, then it could be costing you money and wasting time.

In this article, we’ll show you how to check your Facebook ad setup so you can get the most out of them.

How to troubleshoot your Facebook Ad Reporting setup:

1. The Integration of the Facebook Ad Account needs to be active

It is necessary to check that the Facebook Ad Account connected in sub-account > settings > integrations has admin permissions.

To advertise for a Facebook Page and Instagram account in Meta Ads Manager, you need to do the following:

Advertising accounts have 3 types of admin permissions available to help you manage your account. When you give someone permission to access your ad account, you choose what they're able to do or see by assigning them a role. The table below outlines the 3 ad account roles (across) and what they're able to do (down):

2. UTM Tracking template should be added at Tracking, not at the Destination.

Additional resources - Search Hot to Set Up Facebook Ad Reporting

3. The uniqueness of the Name for the Facebook Ads, Ad-set, and Campaign is necessary.

If the names are not unique, it will show duplicate entries of contacts in different ad-set/Ad in Facebook Ad.

What not to do:

In this example, Customer A gets created with Paid Search. Customer A will be present in the Leads column of Facebook Ad Reporting in Ad named as Nike Sport Shoes 1 in two different ad-sets.

https//example.com?utm_source=fb_ad&utm_medium={dish1}&utm_campaign={newrestaurantintown}&utm_content={freshredpasta}&campaign_id={12345}

Correct Setup:

4. If you change the name of the Facebook ad campaigns, Ad-sets, and ads it won't affect the copy of UTM’s side of Facebook Ads. They attribute to old parameters.

We would recommend creating new Campaigns, Ad-sets, and Ads. The list view of Facebook Ad Reporting in the CRM will update the name but the data will stop attributing sales, leads, and ROI as UTMs are still associated with the old Campaigns, Ad-sets, and Ads.

• The name parameters can’t be changed during the lifetime of the campaign / Ad-set / Ad. If the name has to be changed, then create a different campaign / Ad-set / Ad.

• If you decide to change the name of the campaign / Ad-set / Ad but you do NOT create a new campaign, then the data in the CRM system will keep referring to the original/ first campaign. [Facebook Ad provides the old name in the parameter]

5. While connecting Facebook Lead Form Mapping, it is necessary to choose the correct Facebook Page.

It is necessary to map as active to collect the Facebook forms leads.