It is easy to set up the workflow with Google Analytics triggers. The "Google Analytics" event trigger will require you to add the following parameters in a workflow. This technique is used when you want to track more than the page view/visit of the user, you would like to track specific events like submission of the form, user optin or support calls, etc.

How to Find Tracking ID in Google Analytics

For UA Property -

1. Open Google Analytics

2. Click the ‘Admin’ tab

3. In the left-hand column, click 'Tracking Info'

4. Click ‘Tracking Code’

5. Your code will be available here. For Universal Analytics users, the codes start with “UA.”

For GA4 Property -

1. Open Google Analytics

2. Click the ‘Admin’ tab

3. In the left-hand column, click 'Property Settings'

4. Click 'Property ID'

5. Your code will be available here. For Google Analytics 4 users, the codes will be a number.

How does it work?

When a user selects the option in trigger or action as add to google analytics. Here's the new set of fields that will visible.

• Tracking id/property id

• Event Category

• Event Action

• Event label

• Event value

For example - Event Category is Form Submission, Action is Exit Form Opt in and Label is Back Friday form submission. These things can be set with dynamic values with small icon tags.

We follow a set of rules to categorize traffic into a specific source, and check the full page URL and the referring domain, if available, against these rules. The details about rules and sources for tracking are given in the table below.