New Features

1. Custom Values for Personalization:

• Introduced 4 types of custom values for deeper personalization:

* Contact-specific

* Time-based

* Course-specific (e.g., category title, post title)

* Location-specific

• Custom values can now be applied across post descriptions, offers, offer descriptions and quizzes.

2. Razorpay Payment Gateway Integration:

* Enabled payments through Razorpay to support transactions in the Indian subcontinent.

Improvements

1. Drip Notifications:

* Transitioned to asynchronous flow using task queues and Pub/Sub topics for better reliability.

2. Performance Optimizations:

* Enhanced HPA, CPU, memory, and connection pooling for greater efficiency.

* Reduced API latency and eliminated spikes.

3. Duplicate User Handling: